The activities included in this Plan will contribute to the sustainable, economic and social development of the inhabitants of Ollantaytambo, as well as to promote the preservation and conservation of their cultural and natural heritage.
1. Product management and development
Formulation of public investment spaces in Ollantaytambo
Programme for the identification of investments and micro investments in topics related to tourism and cultural activities
Management of tourism resources and products
Consolidation of Artisan Handcrafts offering
Value of culture as a tourism product
Quality improvement
Human Resource Training Program
2. Urban and Territorial conditioning
Re-directing of Public Investment Projects to Align with Plan Wallata
Territorial Ordering and Economic Security
Urban planning
Organisation of Economic Activities within the Monumental Heritage Site
Design and implementation of the signage system
Embellishment of facades and streets
Environmental management of the destination
Implementation and improvement of access roads to Ollantaytambo
Tourist Protection Network
3. Institutionality
Strengthening of municipal management for tourism development
Fostering of Local Trade Associations
Articulation of public and private institutions
4. Commercial Articulation and Tourism Promotion
Development of a tourist culture in the host population
Information and tourist advice
Development of strategy and specific target pattern for the destination
Development of multimedia tools
Use and management of brand
Media strategy application
Promotion of Ollantaytambo
Implementation of the Social Tourism Program